Code Roadies Brand Refresh

Graphic Design, Illustration, Animation

While working as a designer with Code Roadies, I was tasked with a series of projects to enhance the company’s visual identity. The first was a faux band tour t-shirt design for our 2016 marketing campaign. With the goal of giving the brand a more minimalist technological aesthetic, while maintaining its rock band concept, my solution included the creation of a simplified rocker hand placed within opening and closing HTML brackets acting as the main graphic on the shirt and a new icon for the brand.

The design was well received and I was soon asked to create business cards utilizing the new mark. The final card (shown below) was printed with a “silk” finish and features the employee’s signature in a spot UV ink. The results were business cards fit for rockstars.

My final addition to the brand’s identity was a series of animated GIF email headers intended to visually “amplify” company news to subscribers. The original (topmost) GIF, done of my own accord, was applauded and I was given approval to produce a series of animations, one for each of our quarterly email newsletters, during my downtime at the office.